From Nadal and Djokovic, to Ronaldo and Messi, the summer promises a sporting feast. But it is in road cycling that eyewear will be making a star appearance
23 May 2018
“2018 will be a Summer of Sports.” Having read this phrase at the weekend, it got me thinking about the events on offer – and whether, in truth, 2018 is likely to be a year to remember.
This weekend is a promising start, offering the prospect of two sporting legends mounting a historic defence of their titles: Rafa Nadal in the French Open, and Cristiano Ronaldo’s Real Madrid in the Champions League final.
Of course, any year that features the behemoth that is the FIFA World Cup is going to be special. Pubs and bars across the land are prepping the bunting and national flags, while retailers on the High Street are finalising how they can exploit the World Cup brand to draw in customers and shift their merchandise.
As part of our ‘In practice’ offering, the OT team is always on the lookout for smart and distinctive case studies. Please do get in touch if your practice has a World Cup-inspired initiative that is seeking to promote an eye health message.
When it comes to the question of football players wearing spectacles on the pitch, Edgar Davids, formerly of the Netherlands national team, is the solitary example that springs to mind (and hints at my age.) Road cycling, however, is one sport where striking sunglasses abound. As rising star cyclist and Brit Simon Yates creeps towards an extraordinary victory in the punishingly difficult Giro de Italia (Italy’s equivalent of the Tour de France), expect the media to be awash with frames from Oakley, Bolle, Rudy Projects and co. Lookout for our July edition’s Get the Look, where OT’s style expert Lizzy Yeowart offers her take on the latest sports eyewear trends.
The world of sport offers drama, glamour, heroes and villains. But at its heart, it is about our love for competition. With that in mind, please forgive me for taking a moment to say a big thank you to the MemCom judges for awarding me with the Editor of the Year title. It is a real honour – and one that would not be possible without the fantastic OT and AOP team, along with our publishers, Think.
Image credit: Getty