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Voice of Optometry insight surveys

Our insight surveys give a collective voice to the profession

We have ambitious objectives to increase understanding of the optical profession and instil better eye health habits among the public.

The Voice of Optometry insight survey supports these objectives by enabling us to generate news and features on issues that are important to the profession, using the opinions and expertise of our members.  

Why should you take part in our surveys?

Taking part in our Voice of Optometry insight survey offers members the opportunity to share their thoughts, opinions and experiences on important eye health topics.

The survey results are used to support the profession by raising awareness of eye health and the issues impacting optometry.

We use the statistics in a number of ways, including:

  • Promoting advice and educational messages around optometry and eye health
  • Provide statistical evidence on issues affecting the profession
  • Creating national and regional media stories for broadcast, print and online media outlets
  • Achieve media coverage in local press through region specific data

What's involved?

Members are asked to answer one online survey – less than half an hour of your time a year.

Once the results are ready, we’ll also keep you updated with how we are using answers to promote the profession and the issues you care about.

Who can take part?

Our surveys are open to all practising members who are qualified and UK based. As an AOP member, who meets the criteria, you automatically become enrolled to take part in our annual Voice of Optometry survey, but you have the opportunity to opt-out should you choose to.

Who runs the Voice of Optometry survey?

We are working with independent research company, Alpha Research, to set up the surveys and analyse results.

Alpha Research works to the Market Research Society Code of Conduct, and your comments and views will always be reported on a general, rather than individual, level.

You can be assured that your participation will be treated in confidence. All email communications about the Voice of Optometry survey is managed by the AOP so your personal identifiable data is held by us and will not be shared with anyone else.  

The survey is emailed directly to your inbox with a unique link.

How to find out more

Read about our campaigns or visit our Your voice in the media page.

For more information about our Voice of Optometry surveys contact the Communications team on 020 7549 2063 or email communications@aop.org.uk

How to unsubscribe

To unsubscribe from the Voice of Optometry survey visit MyAOP/ MyEmail and de-select the ‘Voice of Optometry’ option. Alternatively, please contact the membership team on 020 7549 2010 or email membership@aop.org.uk.

Please note, if you unsubscribe while a survey is taking place you may still receive a few reminders for that survey but you won’t in future years.