I’ll take a wild guess that most 90s Brit telly fans can, as they read this, picture an anarchic Reeves and Mortimer sketch. And the memory is all the more vivid because, according to the Harvard Business Review, people remember only 20% of what they hear, 30% of what they see, but an incredible 70% of what they hear and see.
So that’s why while working on our new campaign, we wanted to not just tell people why they should look after their sight, we wanted to show them too, with a helping hand from silky-smooth Barry-inspired vocals.Launched this week, our new video, ‘Love your eyes’, features eight top tips, from the importance of a balanced diet, to the need for regular breaks for your eyes.
For instance, if you’re a smoker here’s one more reason to kick the habit: most people may know that smoking causes lung cancer, but they aren’t aware that it can also cause blindness, too. That’s right, researchers have found a link between smoking and eye disease and an increased risk of developing age-related macular degeneration (AMD).And while we’re on the subject, many eye conditions run in families, from long and short sight to more serious diseases, such as glaucoma. So check out your family history – if you’re aware of a problem it could help your optometrist detect a condition before it becomes serious.
Back to the video. If you’ve not yet watched it, do it now. Then send it on to your work colleague, friend, mum, dad and next-door-neighbour if you will. Here’s hoping two minutes of listening to the dulcet tones of Barry minus the liver, can seduce someone, somewhere to show their eyes a little bit of TLC. It is Valentine’s after all.
Anne Grenyer is the AOP’s PR and Media Manager and is always on the lookout for patient stories. If you’ve got an eye-related tale to tell, she’s your woman.