Public relations

We have developed a guide for members to help you promote eye health and optometry through public relations activity. The guide contains guidance on proactive and reactive PR

Supervisor

Introduction to the PR toolkit

Our PR toolkit - helping you raise the profile of optometry in your community

A woman having her spectacles altered

Proactive PR

How to engage and build relationships with media

manhavinganeyetest

Reactive PR

Working with the media on enquiries and preparing for interview