100% Optical one month to go

Still time for delegates to register for London’s new international event for the optical industry

With just one month to go until 100% Optical, there is still time for delegates to register for London’s new international event for the optical industry. The exhibition will see four keynote seminars each day, from 12 leading international experts, offering more than 85 hours of education throughout the show. CET points are available across optometrist, dispensing optician, contact lens optician and therapeutics optometrist competencies. Delegates will have the opportunity to learn from the experts and pick up ideas from more than 150 exhibitors launching over 2,000 products, from boutique manufacturers to specialist equipment suppliers. 

Henrietta Alderman, AOP Chief Executive, said: “We are proud to be supporting 100% Optical. The show promises three days of business, learning and networking. As a leading provider of CET, we are delighted to be offering access to a first class education programme, featuring internationally renowned speakers.

“The show offers something for everyone, whatever your mode of practice. It’s an opportunity to meet friends and share ideas and experiences. With thousands of UK and international visitors expected, 100% Optical promises to become one of the leading events of the optical calendar.”

AOP members will have exclusive access to their own VIP lounge at the show, enabling delegates to network with friends and colleagues over free refreshments. The AOP’s inhouse legal experts will be on hand throughout the event to advise on legal and regulatory queries, including clinical and employment law issues. 

100% Optical will take place at ExCeL in Docklands, on 16-18 February 2014. Registration for the event is free. For more information about the programme, including how to book, see the website 


For more information, please contact Anne Grenyer, Communications and Marketing Manager at the Association of Optometrists, [email protected] or telephone 020 7549 2063. 

Notes to Editors 

Association of Optometrists
Formed in 1946, the Association of Optometrists (AOP) is the only organisation that represents both optometry as a profession and the views of individual optometrists. Its core purpose is to provide unrivalled support enabling professionals to deliver high quality eye care with confidence. With nearly 15,000 members, the AOP represents and promotes the interests of its members to stakeholders in the UK and Europe. As part of the Optical Confederation, the AOP works closely with other optical bodies to lobby national decision makers on issues related to the eye health agenda. 

100% Optical 100% Optical will take place on 16-18 February 2014 at ExCel in London. The AOP is the official UK partner of 100% Optical and will be providing a first class continuing education and training (CET) programme, with more than 85 hours of education and continuing professional development (CPD) on offer, including peer review sessions. 

Optometry Today (OT), the multi-channelled media platform for the optometry sector, is the official media partner for 100% Optical. OT will be offering a unique insight into the three-day show, reporting on the action as it happens with exclusive interviews with speakers and exhibitors.

The event has four distinct zones: 100% Lenses and Eye Care, 100% Manufacturing and Equipment, 100% Eyewear and 100% Business Services. Editorial content will be at the heart of each section with informative and inspiring features and seminars, brought to you by international leaders of innovation in all fields of the industry. There will be world class educational seminars for CET career and business development. Leading optical and ophthalmic brands will present ground breaking designs and technology to all walks of the industry. 

For more information about the show, including the full seminar programme, see the website