About the campaign

Find out why we are campaigning on vision standards for driving

Spectacles with an eye chart

An estimated 2900 road casualties are caused by poor vision every year. We believe that we can all do more to help make our roads safer.

The Don’t swerve a sight test campaign is about reminding all drivers to have regular sight tests. It’s the easiest way of making sure your vision meets the legal standard and is road safe.

Our messages:

  • Sight often deteriorates slowly so you may not even notice a change to your vision
  • Driving with eyesight below the legal standard is dangerous to yourself and others
  • Have a sight test every two years, and encourage other drivers to as well
  • An appointment with an optometrist at your local opticians is quick, easy and pain free
  • Let’s change the law and make our roads safer

Did you know?

  • 30% of road users have doubted whether their vision is good enough, yet continued to drive
  • 26% say they’ve delayed getting their eyes checked by an optometrist despite suspecting their vision was getting worse, and 6% admit to stalling a sight test for more than a year
  • Less than half (40%) would stop driving if they were told their vision, even with glasses or contact lenses, was below the legal standard for driving. With 10% saying that they would continue to drive as normal
  • 16% admit to knowing a driver whose sight they believe to be below the legal vision standard

Help make a difference, download your Don't swerve a sight test campaign pack and start sharing the message.

Driving infographic Europe
Credit: Optometry Today