From the balance between selling and recommendation to tricky ethical and clinical issues, practice members share their tips

Innovations in products and practice have been on the agenda this week following the BCLA’s Virtual Clinical Conference

Communication is key when it comes to addressing conflict in optical practice. Optometrist Richard Edwards highlights common complaints and his top tips

Making sure patients get the right care at the right time is an essential aspect of offering a quality eye care service. Practice team members share their thoughts on how to embed a successful triage process

Sarah Melzack, project manager of the AOP Peer Support Line, and Leah Boyle, OT ’s web content and social media executive discuss recent projects and how their teams have been supporting members

OT  and the AOP have produced a number of resources focused on supporting and upskilling the whole practice team

The AOP’s Strategy for Optometry aims to highlight the key role optometry plays as part of the NHS and showcase where the profession can further relieve pressure on the health service

How virtual consultations have won the support of patients and allied healthcare professionals – and why the change in approach and extended scope of practice for optometry should stay post-pandemic

For me, the pandemic has emphasised the importance of those around me. What has it highlighted for you?

In the next few decades the global prevalence of myopia is predicted to rise. OT  takes a look at the current product developments and actions optometrists can take to help reduce progression