Facebook and EssilorLuxottica partner for smart glasses project

The two companies plan to develop a new generation of smart glasses under the Ray-Ban brand for a 2021 launch

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Facebook and EssilorLuxottica have announced a multi-year collaboration to develop a new generation of smart glasses.

The first product will be created under the popular eyewear brand Ray-Ban, and is scheduled to launch in 2021.

Announced by Mark Zuckerberg during the Facebook Connect virtual conference, the partners said they aim to combine technology with fashion to create smart glasses that “consumers will truly love wearing.”

Commenting on the collaboration, Rocco Basilico, chief wearables officer at Luxottica, said: “We are especially proud of our collaboration with Facebook, which projects an iconic brand like Ray-Ban into an increasingly digital and social future.”

Mr Basilico suggested that by bringing together a popular spectacles brand with the social platform company, “We can reset expectations around wearables.”

“We are paving the way for a new generation of products destined to change the way we look at the world,” he added.

Vice-president of Facebook Reality Labs, Andrew Bosworth, said of the partnership: “With EssilorLuxottica we have an equally ambitious partner who’ll lend their expertise and world-class brand catalogue to the first truly fashionable smart glasses.”

More details on the product name, software capabilities and pricing will be shared closer to the 2021 launch.