The interactive eye

Google sets its sights on latest eye-tracking technology with its latest acquisition

Eye close up

For years Google has looked out for users’ searches, calendars and emails, now it is focused on the eye itself.

The Internet giant has purchased eye-tracking company Eyefluence, which produces “eye-interaction technology designed to revolutionise what’s possible in augmented reality, virtual reality and mixed reality environments.”

The acquisition comes as Google is set to release its Daydream virtual reality system in November.

By tracking the quick and constant movements of the eye, Eyefluence, founded in 2013, believes it can create a more natural and intuitive virtual-reality experience. The move may signal that Google is already looking to the next level for its soon-to-be-released Daydream system.

In the merger announcement, Eyefluence wrote that: “With our forces combined, we will continue to advance eye-interaction technology to expand human potential and empathy on an even larger scale. We look forward to the life-changing innovations we’ll create together.”

Image credit: Petr Kratochvil