The rebranding of the association is accompanied with a new website and fee structure.
Explaining the reason for the change, OSA chair, Stuart Burn, said it would “better convey exactly who we are and what we stand for.”
“Our revised mission statement reinforces our message, and our financial restructure gives us the platform to re-energise the association,” he said, as well as providing support to optical suppliers and their staff.
Mr Burns added that the OSA would “redouble its efforts” to work more closely and collaboratively with other optical associations, “particularly in this post-Brexit landscape.”
Last year saw a number of changes for the association. In July, the FMO revealed the sale of its event brand, Optrafair, to Media 10, and announced its backing for 100% Optical. On the announcement, Mr Burns said: “Now, more than ever, we can come together as an industry at 100% Optical and tackle the key issues facing optics today.”
The association observed that the decision has “proved very popular with members and non-members alike.”
The association, along with the Association of British Dispensing Opticians and the Federation of (Ophthalmic and Dispensing) Opticians, also took the decision to no longer retain a London office, a move the association felt would enable it to develop further support for its members.
Vice-chair for the OSA, Andy Hepworth, added: “It was clear we needed to reset what the OSA will deliver onto the membership. There is clear strength in unity within the optical bodies and I am certain the OSA will offer significant support.”