Opti highlights education opportunities at trade show
The Opti Form and Campus areas will feature speakers and the chance to discuss professional development
The trade show’s education programme takes place in hall C4 and will be available simultaneously in German and English.
Project manager at Opti, Bettina Reiter, said: “Every year in collaboration with our partners from the industry and beyond we create a comprehensive programme for optometrists. 2020 is no different. Our visitors will once again be delighted by the many experts we have brought together.”
In the Opti Forum area, there will be an education programme on all three days of the event with speakers presenting research, examining trending topics and providing marketing tips.
Speakers include search engine optimisation (SEO) expert, Christoph Baum, from the German Central Association of Optometrists, who will explain the basics of local SEO and offer tips for practice owners.
The Opti Campus area will host nine professional academies and universities who will be sharing tips about career progression and training.