Opti highlights contact lens launches and lectures on business development

The event will host 25 contact lens companies and focus on shopfitting, marketing and consultation

German optical trade show Opti will present contact lens launches and the opportunity for attendees to discover how to grow their business when it returns to Fairground Munich on 10–12 January 2020.

A total of 25 contact lens exhibitors will be showcasing the latest innovations in Hall C6, including CooperVision, Menicon and SwissLens.

Opti highlighted that contact lenses are popular for vision correction and offer an alternative or additional option for spectacles wearers.

CooperVision will be showcasing its Clariti 1-day range, its Advantage marketing tools for practice owners and will explore solutions for dropout among contact lens wearers.

Menicon will highlight its range of orthokeratology and soft contact lenses that are approved for controlling myopia in Europe, as well as introducing its Bloom Myopia Control Management System.

SwissLens will launch a contact lens that is designed for myopia management and orthokeratology, as well as new contact lens materials, silicon hydrogel Unisil, and Optimum Infinite for hard contact lenses.

The Opti Showcase area will provide attendees with ideas and tips to develop their business, with a focus on how to position the company.

Event organisers said that lectures in the area will address how customers only recognise a company’s competence if it understands, defines and communicates its position in the market.

Lectures will be held in the morning and afternoon of each day of the show and will focus on shopfitting, marketing and consultation.