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Opti highlights first-time exhibitors for 2020

Brando, Miga Eyewear and EnChroma will exhibit at the Munich-based trade show next year

12 Nov 2019 by Andrew McClean

Opti has highlighted eyewear companies that will exhibit for the first-time at the 2020 show, which takes place at Fairground Munich, Germany on 10–12 January.

The event will feature over 600 exhibitors from countries including the UK, Germany, Italy, and the US, that will showcase the latest industry trends in the show’s six halls.

Brando’s Sunday Somewhere, Yohji Yamamoto, Serge Kirchhofer and Philippe Chevallier eyewear brands will present their different styles at Opti.

Managing director of Brando, Arnaud Dubord, said: “Opti has become one of the most renowned exhibitions in Europe and Germany is a very important market for us. This is reflected by the exclusivity of our presentation and our decision to launch the new Y’s collection (pictured above) at Opti.”

Luxury Italian brand Miga Eyewear will launch a special edition frame, which Lucia Amicarelli from the brand’s marketing team, said is “unlike anything ever seen before in the glasses market.”

“We’re growing step by step and have now reached the point where we can and want to present our range at Opti in Munich,” she added.

EnChroma will showcase its collection of frames that feature lenses with special optical filters for people who are colour blind.

CEO of EnChroma, Andy Schmeder, said: “We’re using our first appearance at Opti in Munich to demonstrate to more optometrists and ophthalmologists the effect of these special lenses using our colour blindness simulator.”

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