17 August 2018
Vision Expo West will feature an expanded education programme in order to provide something for every practice and team when it returns to Las Vegas on 26–29 September.
Topics at the show, which is celebrating its 30th anniversary, will cover retail, clinical and a special live event on private equity, as well as ocular aesthetics and social media.
Operational director and co-chair of the Vision Expo conference advisory board, Ben Gaddie, said: “This year you’ll see more ‘How to’ courses that help translate new ideas and concepts into clinical practice quicker. I’m also particularly happy with our high-demand workshop offerings for the newest innovations in eyecare technology.”
Sessions include: The future of optometry: Telehealth and eyecare – challenge and opportunity; and The state of the CL industry: Future trends in contact lenses and ocular surface, where have been and where are we going.
The programme will deliver over 300 hours of education and 23 speciality tracks, including Dispensing essentials, Free global contact lens forum and Owner’s and manager’s essentials.
Awareness and engagement
A new category has been added to Vision Expo’s Best Booth Awards in order to recognise the investments made by exhibitors at the show.
The award celebrates the Best In-Booth Brand Activation, which recognises the exhibitor that has increased awareness of the brand and engaged with attendees.
Vice president of trade shows at the Vision Council, Mitch Barkley, said: “We are excited to continue to celebrate Vision Expo exhibitors through the Best Booth Awards.”
Attendees will vote for the winner throughout the show via the Vision Expo mobile app.
For further information on Vision Expo West, visit the website.
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