Mido sets show record

The optical trade show featured 1305 exhibitors across seven areas

Mido 2018

Mido experienced a 4.9% increase in attendance compared to last year, with more than 58,000 people welcomed through its doors in Milan over the weekend (24–26 February).

The three-day show saw a 5% increase in exhibiting space, with a record of 1305 exhibitors across seven areas.

The #Mido2018 hashtag had over half a million interactions on social media, with an average of 100,000 likes per day.

President of Mido, Giovanni Vitaloni, said that the show is to eyewear what the Oscars is to cinema: “Increasingly more eyewear professionals view our show as the year’s top event for the industry and their participation, in ever-increasing numbers, attests to the thriving dynamism of the industry.”

“Our ability to tailor our approach to the show makes it special and extremely popular – an elegant and entertaining event where doing business and networking with colleagues from the world over is a daily occurrence,” he added.

This year’s theme was innovation, which was showcased through a dedicated technology area, as well as Mido’s first Eye health awareness day, which brought together organisations and associations to discuss eye health.

Mido will return in 2019 on 23–25 February.