BCLA to challenge perceptions about contact lenses in practice

Optrafair campaign will feature golden ticket competition

BCLA to challenge perceptions about contact lenses in practice

The British Contact Lens Association (BCLA) is teaming up with its 2015 clinical conference and exhibition partners to challenge perceptions about contact lenses in practice at Optrafair this weekend (18–20 April, Birmingham NEC).

BCLA chief executive, Cheryl Donnelly, explained: “As an association partner of Optrafair 2015, we are delighted to be sharing a stand with our clinical conference partners – Alcon, CooperVision and Johnson & Johnson Vision Care.” 

Ms Donnelly added: “We’re inviting all Optrafair visitors – particularly those who may be somewhat ambivalent towards contact lens practice – to come along to our stand, let us and our partners share our enthusiasm, knowledge and business strategies to demonstrate how, alongside spectacles, offering a dedicated contact lens service can be a huge and successful part of their business.”

The BCLA will also be having a Willy Wonka style competition to find a ‘Golden Ticket’ to the 39th BCLA Clinical Conference and Exhibition (29–31 May, ACC Liverpool) inside a BCLA-branded bar of chocolate each day. 

Additionally, there will be plenty of information available about the association’s membership benefits and resources, including the ‘BCLA to go’ CET workshop initiative, BCLA online, the BCLA faculty of speakers, member loyalty scheme and the new Pioneers and visionaries conference.

Professor James Wolffsohn, deputy executive dean of Aston University, will deliver a BCLA faculty lecture on Monday 20 April from 3–4pm, entitled Enhancing day-to-day clinical contact lens practice.