AOP

Marketing manager at the AOP, Louisa Cliff, discusses the unrivalled benefits of AOP membership

Three undergraduates reflect on their time as AOP student representatives and tell OT  why they would recommend applying for one of the positions

Addressing the needs of vulnerable patients is not only the right ethical decision: it should feature in business planning for all practices as they consider the challenges of the next few years, writes Henrietta Alderman

Behavioural futurist and co-founder of consultancy Next Big Thing, William Higham, discusses the importance of the three 'c’s' in order to succeed on the High Street

Future-proofing the independent sector was discussed during an Independents Day meeting

An AOP survey revealed a startling number of optometrists see children with vision problems that could have been treated more successfully had they been diagnosed earlier, explains Serena Box

100% Optical 2019 will feature a host of exhibitors and CET-accredited speakers, who will consider the trends and topics that will affect future optometric practice

As a reboot takes place in the sector, optical practices will need to be agile to react to change, and challenge their own thinking to ensure that they are not being left behind, writes Henrietta Alderman

Why experiencing dry eye symptoms first hand can offer a wake-up call when providing eye care to elderly dry eye patients in clinic

Dry eye may be the condition that poses a treatment conundrum, but optometrists are well placed to provide invaluable eye care support and evidence-based advice to patients, reiterates Henrietta Alderman