Building business opportunities
Audiology and business services will be showcased at 100% Optical next week
100% Optical 2019 will help practice owners build business opportunities with a range of audiology exhibitors and business services, according to the show’s event director, Nathan Garnett.
“Keeping on top of new services will not only help build business opportunities, boost footfall in practice and add additional revenue streams, it will also help reduce the risk of current optical customers seeking these services and taking their custom elsewhere,” Mr Garnett said.
The show, which returns to ExCeL London on 12–14 January, will feature audiology exhibitors, including The Hearing Care Partnership, TuneAmp and Bloom Hearing Specialists, as well as business services from Optisoft, Eyeplan and SIAL Healthcare Accountants.
The Hearing Care Partnership’s new regional business development manager for the South West, Chris Powell, will be on-stand to speak about supporting partners with training and community marketing.
TuneAmp will be showcasing its over the counter hearing products, which is a patented hearing device that has been developed to be sold by opticians. The company said that its device will help 80% of people with hearing problems.
Bloom Hearing Specialists will be telling independent opticians how they can get audiology into their practice and how it works operationally. The company, which is exhibiting for the first time at 100% Optical, works with over 80 optical practices across the UK.
Optisoft is also exhibiting for the first time at the show and will showcase it latest subscription software, Optisoft.NET.
The software includes features that enable independents to increase patient returns, streamline practice management and store customer information securely.
SeeAbility will be discussing its training, consultancy and information resources about eye care and vision for people who have learning disabilities.
The charity works with eye health and sight loss professionals to tackle health care inequalities in eye care by providing information and advice as well as raising awareness.
Eyeplan will be exhibiting its latest support service for independents, Eyeplan Opti, which is a platform that allows the user to create tailor-made eye care schemes.
The company explained that Opti enables each practice to have its own scheme structure and pricing, which creates a more transparent system for patients to pay for what they use and maximise value.
The Brain Tumour Charity is showcasing its resources, including a new vision loss booklet, designed for people affected by a brain tumour.
It will also be discussing its HeadSmart campaign, which provides tools and information for healthcare professionals to help them recognise signs and symptoms of brain tumours.