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Fighting fit

OT  takes a final look at what exhibitors and CET sessions are on offer at 100% Optical 2019

18 Dec 2018 by Andrew McClean

100% Optical 2019 returns to ExCeL London on 12–14 January and attendees will be able to “compare and test out a wide range of the newest products on the market,” according to the show’s event director Nathan Garnett.

“We’ve also got the strongest line up of business advice to help assist independent opticians when building their online presence, getting advice on visual merchandising, and spotting the latest eyewear trends on our famous catwalk,” he added.

To celebrate the role of opticians on the High Street, Eyewear Week is being launched to coincide with 100% Optical.

“The High Street is under threat, but 100% Optical believes that opticians can not only survive the challenging environment but can be part of its rebirth,” Mr Garnett said.

He added: “Eyewear Week will highlight and celebrate the massive variety of eyewear available to customers, and more importantly, beyond. We want to encourage people to come into your practice to try on frames and to explore buying frames to accessorise different outfits and seasons – let’s banish the idea of a ‘spare pair’.”

“100% Optical will deliver massive opportunities for you to save significant sums, learn, network and make sure your business is fighting fit for 2019,” he concluded.

Topcon

Exhibitor

First timers

“Topcon is delighted to be exhibiting at 100% Optical for the first time in 2019. 100% Optical has become a popular event for fashion conscious optometrists from all over the UK and Ireland. With a comprehensive education programme, of which Topcon will be an integral part, the chance to meet customers new and old is very exciting and we look forward to meeting them all at 100% Optical.” 

Director of sales, diagnostic instruments at Topcon (Great Britain) Medical Ltd, Graham Trevor

Jim Cox
Jim Cox

Education

Dispensing evidence

Product specialist at Eyoto, Jim Cox, will present Evidence based progressive additional lens dispensing in the Optical Academy at 1.30–2.30pm on Saturday 12 January.

The session is designed to help practitioners understand more about progressive lens designs and how they change with prescription.

Mr Cox said: “We all understand the concept of the progressive addition lens and we all recognise the manufacturers marketing pictures that demonstrate how good that lens is, but how accurate is that image of a progressive lens and is it always as the manufacturer describes it?”

“See how progressive lenses change with prescription, how cylinder axis shifts the picture and learn how to relate real lens designs to your customers lifestyle, occupation and hobbies. Using real lens maps with easy to understand images, learn to offer customers the best lens options with real evidence,” he added.

Cerium Curve
Intuitive Colorimeter Curve

Exhibitor

Digital revolution

“The Intuitive Colorimeter Curve marks a digital revolution in colorimetry and we are incredibly proud to be recognised by the industry in this way. We very much look forward to the AOP Awards.”

Managing director at Cerium Visual Technologies, Kimberley Harrison

Booking for the AOP’s education programme is now open. Plan your visit to 100% Optical on the event's website

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