23 November 2018
The equipment hub at 100% Optical 2019 will be the biggest it has ever been, with over 20 suppliers in attendance.
Topcon, Mainline Instruments, Hanson Instruments, Visionix and Diopsys are all new exhibitors for 100% Optical 2019.
The show's event director, Nathan Garnett, said: “Visitors will get to demo new equipment whilst quizzing experts about the science and latest technological advances.”
He added that practice managers looking to integrate audiology service into their practice should head to The Audiology Hub.
“The Audiology Hub welcomes the addition of the British Academy of Audiology, which is producing the hub’s education in partnership with the AOP,” Mr Garnett shared.
“Not only will audiology help build new business opportunities, create a USP for your practice and increase revenue streams, it will also help reduce the risk of current customers seeking audiology services and taking their custom elsewhere,” he added.
Education
Swept source OCT
Consultant ophthalmologist at Royal London Hospital, Vasilios Papastefanou, will give a talk on Imaging features of diabetic eye disease with the use of swept-source OCT and OCT-A in The Future Practice Hub on Sunday 12 January at 10.15–11.15am.
Mr Papastefanou will present the imaging features of diabetic retinopathy, review literature on new elements of diabetic eye disease that are now discoverable and provide tips for the interpretation of results.
Speaking about the session, the consultant ophthalmologist said: “Diabetic eye disease, which is one of the most common causes of visual morbidity, is predominantly a microvascular multi-stage disease whose different features can now be identified through swept-source OCT non-invasively and, especially for busy clinical settings, in a more timely fashion.”
Joined services
Leighton's Opticians Melanie Gregory will explain that vision and hearing care professionals have a unique opportunity to promote healthy ageing by delivering joined up services.
She will present Vision and hearing: Exploring the synergies and opportunities for healthy ageing through joined care in The Audiology Hub on Sunday 13 January at 12.45–1.45pm.
“Just as our sense of hearing and vision are linked neurologically and cognitively, so our care and messaging should convey the essential link between hearing and vision for health,” Ms Gregory said.
Ms Gregory will consider the evidence for seeking help early for hearing and vision loss, the education and messaging needed to promote healthy ageing, and the benefits of developing the synergies between vision and hearing care for patients and professionals.
Ms Gregory will present a second session exploring patient-centred communication at 2–3pm in her new role as clinical and commercial lead at Leightons Opticians and The Hearing Care Partnership.
Exhibitors
Dry eye disease
Grafton Optical’s new clinical product specialist, Jawairia Shahid, will be on stand at 100% Optical to discuss the company’s range of dry eye disease diagnosis and treatment products.
Products include the soon to be released IDRA – the integrated ocular surface analysis system by SBM Sistemi. The IDRA features meibography, blepharitis and demodex imaging, as well as advanced automated diagnosis and analysis capabilities for the next generation of dry eye disease analysis, Grafton Optical explained.
Grafton Optical will also be demonstrating SBM Sistemi’s Ocular Surface Analyser.
Attendees will also be able to trial the new range of dry eye consumables by I-Med Pharma including the I-Lid ‘n’ Lash ocular hygiene range and the I-Relief Hot and Cold Therapy Eye Mask with Thermabeads.
Just as our sense of hearing and vision are linked neurologically and cognitively, so our care and messaging should convey the essential link between hearing and vision for health
Over-the-counter
The Ear Technology Corporation will showcase TuneAmp – a hearing product to be sold by optical practices, and the new TuneAmp Touch.
Managing director for EMEA at the company, Pepijn Tielemans, described TuneAmp as “the only programmable over-the-counter hearing solution for 80% of the hearing impaired population.”
TuneAmp Touch can be programmed using a smartphone, so the user can set it at their own preference, the company said.
The Ear Technology Corporation highlighted that practices stocking TuneAmp can attract new customers without the need to refer to an audiologist, as it does not require training or a license.
Small change
Shamir has promised “special launches” for 100% Optical 2019 and will showcase its range of ophthalmic lenses and coatings.
Speaking about its plans, the company shared: “We’ve been working hard to create some exceptional coatings, including one as an exclusive. This is as a result of our ongoing research and development having identified dangers that collectively, we are unaware of. Making just this one small change to your spectacles can enhance healthy vision now and into the future and we’ll be revealing all at the show.”
Shamir’s F1 car will return to its stand and the company is challenging attendees to get their name on the leaderboard, as well as separate competitions across the three-day event.
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