"It was a feeling of euphoria"
The winner of the AOP Awards 2018 Young Practice of the Year accolade, Focus Medical, shares what winning has meant to the practice and its team
Why did you enter the AOP Awards 2018?
In a competitive industry, we felt it important to be recognised nationally by such an esteemed Association – we respect the AOP as our professional body. We also wanted to connect with our patients and local community, raise our profile and be recognised as an opticians striving to provide the highest level of care.
Can you describe the Awards in three words?
Inspiring, energising and exhilarating.
How did it feel to win?
It was a feeling of euphoria. The build-up to the announcement was so nerve wracking and when we were announced as the winners we couldn’t believe it. We were so proud of people taking the time to vote for us and proud of all of our staff for providing an excellent service that our patients value.
Winning gave us more confidence in ourselves and more passion to continue to improve the service we provide in a constantly changing profession
What does winning mean to the practice?
Winning gave us more confidence in ourselves and more passion to continue to improve the service we provide in a constantly changing profession. It gave our patients a sense of pride and attracted new patients to us.
Why are the awards important for the profession?
The AOP supports and protects individual optometrists and encourages clinical excellence by providing opportunities to learn and develop with articles, videos and CET exams. It reaches out to the general public with its vision campaigns and provides us, as optometrists, with the tools to interact with potential new patients. The AOP Awards are helping to inspire eye care professionals to stay at the top of their game, celebrate their success and inspire positive competition, warding off apathy and helping shape our profession.
Visit the AOP website for more information and to vote.