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- A B See campaign receives national coverage
A B See campaign receives national coverage
The AOP’s children’s eye health campaign was covered by the BBC and national daily newspapers
24 September 2018
The AOP successfully launched its latest children’s eye health campaign last month (22 August).
The A B See campaign, which is encouraging parents to take their child for a sight test, has featured in prime time broadcast and print media nationwide.
The AOP confirmed that the campaign achieved 112 national and regional broadcast hits – reaching over 40 million people. National print coverage included the Daily Mirror, Daily Star and The Daily Telegraph, and the story was also picked up by over 20 online outlets with highlights including the BBC, ITV, Mail Online, Huffington Post, Yahoo! and Netmums.
The ongoing campaign promotes good eyesight as a vital part of a child’s academic and social development.
A series of materials were released to members and the public to help publicise the initiative. The AOP’s patient leaflet on children’s eye health, poster, stickers and digital assets supported the media launch.
Members are encouraged to get involved by downloading the digital campaign pack and reading the AOP’s ideas for taking part. Alternatively, the poster, children’s stickers, and children’s eye health supplement, which featured in the September edition of OT, can be used to promote the campaign in practice.
If you would like free additional copies of the children's eye health poster or stickers, email [email protected] (subject to availability).
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