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OT  recognised in international editorial and design competition

Journal’s December 2017 front cover receives ‘honourable mention’ from judging panel

06 Sep 2018 by John White

OT has been recognised by the Trade, Association and Business Publications International (TABPI) Awards 2018 for its front cover design work.

The journal secured an honourable mention in the ‘Front cover, photograph’ category for its December 2017 edition of pre-reg optometrist twins, Joshua and Michael Mandel. The photograph was taken by Will Amlot.

The organisation’s 2018 Awards featured nearly 400 entries, with nominations from the US, Canada, Australia, New Zealand, the United Arab Emirates, and South Africa. Now in its 15th year, the editorial and design competition was open to English-language business to business (b2b) publications worldwide, published at least three times per year.

TABPI president Paul J Heney, said that judges worldwide were impressed by the high standards met by this year’s entries.

“We've seen significant positives this year,” Mr Heney said. “Even with the many pressures on b2b media companies from a variety of non-traditional competitors, there's still much quality journalism being produced in many industries across vastly different countries. It's a joy to see.”

Commenting on the award, OT editor, John White said: “It is always a thrill to be recognised by your peers in the industry. OT is committed to producing the highest quality print editions possible. This includes recruiting talented freelance photographers to shoot exclusive cover stories for our readers.

“In our December 2017 edition, which was dedicated to the theme of 'career satisfaction,' we photographed AOP members – and identical twin brothers – Joshua and Michael Mandel. Our brief was for a visual that captured the young, dynamic face of optometry in 2017. Our cover line, 'Family ties,' alluded to the story inside the journal where OT interviewed families with multiple optometrist members about their passion for the profession, while making a playful reference to the fashion sense of our ebullient cover stars,” Mr White added.

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