Don’t swerve a sight test

In November, the AOP launches its inaugural, Don’t swerve a sight test campaign – encouraging motorists to have regular eye health checks to help reduce the risk of accidents on UK roads.

The campaign promotes good eyesight as a crucial part of being a safer driver. Using findings from the AOP’s latest Voice of Optometry survey, of over 1000 insight panel members, the campaign is designed to increase public understanding of the connection between vision and road safety.

As part of the campaign, a series of materials will be released to AOP members, to help promote the initiative, and the public. The AOP’s advice video, new patient leaflet and digital assets will support its media campaign, which will target national, trade and online press in the run up to Road Safety Week, taking place 20–26 November.     

Members can get involved by hosting one of the Don’t swerve a sight test campaign banners on their website or social media channels, which were sent, via email, this month, or can be downloaded from the AOP’s website. 

The AOP Facebook and Twitter accounts will feature posts that can be shared easily – find us on Facebook or follow us on @The_AOP.

Visit the AOP campaign page for the full details.