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Education for all

Education at 100% Optical will cover a diverse range of topics, with a focus on contact lenses being introduced this year. OT  finds out more

26 Nov 2015 by Emily McCormick

The contact lens themed lectures will be hosted in the Lenses Hub on the second day of the three-day show, which returns to the ExCeL Exhibition Centre in London on 6–8 February 2016.

Key speakers confirmed to take to the stage to explore the latest in contact lens innovations include Scott Brown talking on Corneoscleral gas permeable contact lenses, Dr Janis Orr on Does the solution to myopia progression come in a bottle? and Paramdeep Bilkhu discussing Ocular allergies.

Expected to be a highlight of the contact lens-themed education programme, Mr Brown’s CET-accredited lecture will offer delegates an overview of corneoscleral contact lens fitting, providing practitioners who have limited experience of fitting these contact lenses with an insight into the skills required to fit 14.5mm GPs.

Speaking about the introduction of the dedicated contact lens day, the AOP’s head of education, Dr Ian Beasley, told OT: “New for 100% Optical on the Sunday will be a dedicated Contact Lens stream covering a range of themes, bringing delegates together from different modes of practice.”

Lens design showcase

Returning to a lenses focus on the Monday (8 February), Dr Debbie Laughton, professional services manager at Carl Zeiss Vision UK, will take to the stage to discuss freeform progressive lenses. Also during the day will be talks from Cardiff University’s Dr Matt Dunn discussing A clinician’s guide to nystagmus and head orthoptist at Wolverhampton Hospitals NHS Trust, Shelagh Baynham, on Hidden squint – really a problem?

Dr Laughton’s CET-accredited lecture, titled The perfect fit – freeform progression lenses, will provide an update on the latest progressive spectacle lens technology, considering the importance of facial anatomy, frame parameters and patient lifestyle when recommending and dispensing modern progressive lenses.

Speaking to OT about her lecture, Dr Laughton explained: “Modern freeform lens designs are capable of addressing the challenges of evolving fashion trends and the high visual demands of today’s presbyopic patients by incorporating individual patient data into the lens design calculations. Data from the spectacle frame shape, position of wear, patient’s facial anatomy, refractive error and lifestyle can all be utilised to create individualised progressive spectacle lens designs that maximise the usable field of view for distance, intermediate and near vision.”

As in previous years, the AOP’s comprehensive education programme will be run from a number of the show’s main hubs simultaneously during the event. In addition to seminars in the Lenses Hub, lectures will be hosted on the Main Stage, and in the Fashion, and Equipment and Machinery Hubs.


Taking to the stage in the Fashion Hub during the show will be director and co-founder of OptiCommerce, Dr Kuki Hundal, who will discuss how omnichannel retailing can be harnessed by the optical industry for its benefit. Dr Hundal commented: “Optical businesses can now have a completely integrated online and in-practice system with real-time online appointment booking and contact lens replenishment possible with a few clicks on your mobile phone – any time, day or night.”

Alongside this main programme, popular frame workshops, including ABDO’s paediatric fitting and focimetry workshops, will return for a second consecutive year. Delegates will also have the opportunity to take part in peer reviews during the three-day show.

The exhibition hall

Bringing a variety of lens, contact lens and dry eye treatment suppliers under one roof, a number of well-known names will also be exhibiting in the Lenses Hall during 100% Optical 2016.

With a combination of new and returning companies, the hub will feature names such as Bausch & Lomb (B+L), Scope Ophthalmics, Hoya and Shamir, to name but a few.

Speaking to OT, contact lens manufacturer B+L confirmed that it was returning to the event in 2016 based on the positive outcome of its attendance at this year’s show. B+L marketing manager for lens and lens care, Nicola Hands, said: “We were very pleased with the level of visitors to the show and the good quality interactions that we had. Visitors were interested to see that, in addition to our strong contact lens and lens care platform, we now also provide a broad range of dry eye products.”

At the show B+L confirmed that visitors will have access to some of its “latest and most exciting developments” that are occurring across its extensive product portfolio in 2016, adding: “This exhibition provides a great way to connect with the profession and to showcase our latest innovations for 2016.”

For more information and to register, visit the 100% Optical website.

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