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VIU plans London opening

The Swiss eyewear brand’s new Soho practice will showcase its eyewear and provide eye examinations

VIU exterior
Swiss eyewear company VIU will open its first UK site on Upper James Street in Soho, London this summer.

Slated at the end of June, the 850sq-ft boutique will display VIU’s eyewear, including its design collaborations, and an optometrist will provide eye examinations.

VIU explained that each of its flagship sites are designed to capture the personality of its location and will have a focus on “a superior customer experience.”

Frames are available in Italian acetate, Japanese titanium and its latest collection has been made using 3D printing technology.

Pictured is VIU’s Stockholm site.