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Specsavers staff become RNIB ambassadors

The multiple has developed a new online training course for non-clinical staff

04 Oct 2018 by Emily McCormick

Over nine out of 10 Specsavers practices now have a trained Royal National Institute of Blind People (RNIB) ambassador in store.

The multiple released the figure after it launched an online training course for non-clinical optical employees. The course covers information on eye health and enhanced optical services (EOS), support for customers with visual impairment and information on the multiple’s partnership with the charity.

The course was created by Specsavers optometrists and led by the multiple’s director of optometry advancement, Ross Campbell, in partnership with the RNIB.

Speaking about the training, ophthalmic director of Specsavers in Newport, Craig Mackenzie, said: “This is a fantastic piece of training. Some of our team have previously mentioned wanting to know more about the clinical side of eye health and this course provides that in an accessible and engaging format. It’s pitched just at the right level – not too much and not too little information – and everyone who has completed it found it really useful.”

Head of partnerships at the RNIB, Philippa Simkiss, added: “It’s been a fantastic partnership experience working together to develop the course. Ambassadors have learnt how to provide great customer experience to people with low vision and refer people to RNIB for more information if they need it.”

Pictured left to right is the RNIB’s Gareth Davies, Specsavers Newport store partner Craig Mackenzie, the RNIB’s Ansley Workman and Specsavers optical assistant Morgan Williams.

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