Vision Express begins rebranding Tesco Opticians

The multiple has unveiled its new look Thurrock store

Vision Express opens the doors of its first rebranded Tesco Opticians store

Vision Express has officially opened the doors of its first rebranded Tesco Opticians store.

Marking the beginning of a national rebranding rollout to an estimated 600 practices across the UK and Ireland, the new-look store is located within Tesco Extra at Thurrock, Lakeside.

It is also one of the first store’s in the multiple’s portfolio to be designed in-line with its recently refreshed corporate brand identity.

The new purple-infused brand, which includes a refreshed logo and updated store décor with purple and green colour accents.

Opening the store, CEO Jonathan Lawson said: “Today marks a momentous day in Vision Express’ history as we unveil our first Vision Express at Tesco store. With fresh and inviting new branding, which is perfectly aligned to our Vision. Taken Seriously ethos, we look forward to welcoming new and existing customers through our doors.

“It’s fantastic to officially begin our rebrand programme with a celebration at our new Lakeside store. This acquisition allows us to offer a thorough and expert optical service to reach more people in even more convenient locations, ensuring former Tesco Opticians customers experience seamless eye health services.”

Vision Express acquired Tesco Opticians at the end of 2017. 

In preparation for the expected increase in demand for frames following the acquisition, a £1.5 million investment has been made in Vision Express’ Nottingham-based technical centre.

The centre produces more than one million pairs of glasses a year, and production capacity is expected to double during 2018.