Carrefour, the French supermarket chain, has announced that it has entered into a partnership with the French optician, Atol.
The two companies will work together to develop a new optical and hearing service under the Carrefour name, which will launch in 2018.
Director of merchant services and advertising management at Carrefour, Jean-Francois Pagnoux, said: “Carrefour is very proud to launch Carrefour Optique et Audition, which will allow us to propose new offers with a partner that is recognised for its expertise.”
“This is a real opportunity that fits into the strategy of Carrefour to diversify its services for its customers,” he added.
The service will see a range of optical and hearing products developed that will be available in Carrefour’s supermarkets as well as online.
Carrefour has 5686 stores in France and a further 4602 across the rest of Europe, which does not include the UK.
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