Reaching out through the weather

Boots Opticians has entered into a partnership with Transitions Optical which sees the companies sponsor the Channel 4 weather. 

Through the sponsorship, which runs from today until 30 June, the companies join forces to raise awareness of Transitions’ new Live the Good Light campaign and coincides with the multiple introducing the brand’s new Style Colour lenses into its practices. 

Boots Opticians will stock the Transitions lenses in the newly-released Amethyst and Sapphire colours. 

The new lens colours were introduced to Transitions’ Style Colours collection on 2 May, with the company highlighting that “they offer a unique way for patients to express themselves, as well as introducing a contemporary element to purchasing prescription eyewear.”

Commenting on the sponsorship, Boots Opticians’ policy and professional affairs manager, Samantha Watson, said: “We’re delighted to be joining up with Transitions Optical to be part of this exciting campaign which will hopefully encourage patients to visit practices and learn more about eye health and eyewear.”