28 March 2017
Specsavers’ annual search for the Spectacle Wearer of the Year has been launched by Girls Aloud singer, Nadine Coyle (pictured below).
Ms Coyle was crowned Best Specs Newcomer at the 2016 Spectacle Wearer of the Year Awards. She is now asking wearers to prove their specs appeal and be in with a chance of winning £10,000 cash.
The singer took part in a special photoshoot to launch the 2017 competition.
Proud spectacles wearers from every corner of the UK can enter the contest as long as they are aged 16 and over.
The competition finalists will attend the star-studded awards ceremony in London, with one overall victor claiming the coveted title and the five-figure prize.
Ms Coyle said: “I was thrilled to win the newcomer award last year, so it’s a real honour to launch the search to find the 2017 Spectacle Wearer of the Year.”
Launching the competition, Ms Coyle revealed: “I realised I needed glasses to drive and read last year, and I’ve been building up my specs wardrobe ever since.
“I’ve been experimenting with some unique new optical styles, such as cat’s eyes and transparent frames. I can’t believe what I’ve been missing for all these years.”
The annual competition has raised more than £400,000 of funds for anti-bullying charity Kidscape over the past six years.
Ms Coyle added: “I’m so proud to be involved with a campaign that raises funds for such a great cause. Kidscape does an incredible job to help stamp out bullying. As a mum myself, I understand how important it is for children to grow up without fearing bullies or abuse.”
The competition has five age categories – 16–24, 25–34, 35–44, 45–59 and over 60s. A ‘Facebook favourite’ will also be voted for by the public.
A winner from each category will win a VIP makeover and mingle with celebrities at the awards ceremony in London in October.
One pound will be donated to Kidscape for each entry made. The money raised will help to support the charity in providing training, support and advice for children, parents, schools, and those who may be affected by bullying and abuse in the UK.
The deadline for competition entries is Sunday 2 July.
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