Specsavers’ latest ‘Should have gone to…’ advert, which aired for the first time on Saturday (7 January), aims to raise public awareness of its new online sight test-booking system.
Shown during the first episode of The Voice on ITV, the advert was filmed on location in Provence and is set in a French chateaux. It depicts a visually impaired repairman being sent to the cellar to drain a suspect boiler, with disastrous consequences.
The advert was devised by the multiple’s in-house creative agency and director Daniel Kleinman, who produced Specsavers’ 2012 Angry chef commercial that featured celebrity chef, Gordon Ramsay.
Supported by a multi-platform digital campaign, the 60-, 40- and 30-second edits of the advert will be shown across national television channels and in the cinema.
Speaking about the new advert, Specsavers’ creative director, Graham Daldry, said: “Because last January’s blockbuster, Fawlty Car, was Adwatch’s second best-liked TV commercial of 2016, it will be a tough act to follow. However, with Daniel Kleinman on board, we’re confident our new advert, Boiler, will keep up the momentum of the ‘Should’ve’ strapline.”