Gizmo returns for Vision Direct campaign

Online contact lens retailer launches new Christmas advertising campaign

29 Nov 2016 by Emily McCormick

The UK’s largest online-only retailer of contact lenses, Vision Direct, has launched its 2016 Christmas campaign.

The eighty-second advert welcomes back the company’s mascot, Gizmo the pug, who featured in its first-ever Christmas campaign last year.

Produced by Bespoke Film and Communications, the Gizmo Saves Christmas advert explores the theme of festive neighbourhood rivalry, as well as the topic of being a cat or a dog person.

Chief marketing officer at Vision Direct, Ashley Mealor, said: “We are excited to reveal our brand new Christmas campaign for 2016, Gizmo Saves Christmas.

“Our first Christmas advert last year was mentioned alongside the likes of John Lewis and Sainsburys which was phenomenal and we therefore knew we had to bring Gizmo back this year and make the new campaign even more fun, playful and exciting for our audience.”

Vision Direct’s 2015 Christmas campaign was viewed more than one million times via YouTube and Facebook, on which it received more than 8000 shares. 

Watch the 2016 advert below.


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