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Vision Express stroke campaign wins award

Multiple achieves PRCA Dare Award for providing free blood pressure checks in partnership with the Stroke Association

The Vision Express PR team collect their award

An initiative to raise awareness of stroke by providing free blood pressure checks in Vision Express stores nationwide has won an award.

The multiple was named winner in the charity/not-for-profit category at the 2016 PRCA Dare Awards for communication and PR professionals, in recognition of the success of its partnership with the Stroke Association.

Launched on World Stroke Day last October, the partnership has delivered over 30 blood pressure clinics at Vision Express stores in the UK.

A significant one third of the 400 people tested to date have been referred to their GP, after showing readings that raised concern.

Vision Express has pledged to deliver 70 blood pressure clinics in its stores over 12 months, hosted by Stroke Association ambassadors and volunteers, to educate the public about risk factors for the condition.

Vision Express senior PR manager, Jenny Wye, said: “It’s fantastic to have our partnership with the Stroke Association acknowledged by the industry.

“It’s such an important and worthwhile collaboration, delivering a real difference to those people who have taken part in the blood pressure clinics, and particularly those who have been advised to see their GP as a precaution.”

Ms Wye added: “There’s a natural synergy between Vision Express, as an eye care provider, and the Stroke Association, to educate people about stroke. Up to 60% of stroke survivors will experience visual problems, yet one in three are unaware that sight loss could be a problem, or that treatment and support is available.

“With this campaign we hope to continue to address that, and winning an award for our efforts is a wonderful way to help drive the message further.”

The award was collected by the Vision Express PR team at a ceremony in Birmingham on 6 July. Pictured left to right is Ms Wye, Laura Morland, Amy Shelton and director of the PR agency, The Tonic Communications, Kelly Hill.

‘Know your blood pressure’ events are taking place at selected Vision Express stores nationwide this year.