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Child's play

With the fall in children’s eye examinations causing widespread concern, the multiples are investing heavily in innovative ways to encourage younger patients into practices

01 Jun 2016 by Robina Moss

When the updated Britain’s Eye Health in Focus report from the College of Optometrists in 2013 revealed that a quarter of parents (25%) said their child has never had an eye test, the profession was galvanized into more proactive action.

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