Eddie the Eagle flies again in Optimax TV campaign

Former Olympic ski jumper reveals impact of poor vision and having laser eye surgery in a new advert as a film about his life is released

08 Apr 2016 by Robina Moss

A still from the Optimax advert with Eddie the EagleTo celebrate the release of the British comedy Eddie the Eagle this month, Optimax Eye Clinics has launched a television advert featuring the ‘Eagle’ himself, Eddie Edwards (pictured), whose unusual story inspired the film.

The former British Olympic ski jumper is played in the film by Kingsmen: The Secret Service star Taron Egerton, but in real life had lens implants at Optimax in 2003 to correct his poor vision.

The 30-second advert includes footage of Mr Edwards competing in the 1980s, and shows him displaying his trademark pink-rimmed spectacles.

He reveals how his notoriously poor eyesight made his ski-jumping dangerous: “Sometimes I could barely see anything at all with these glasses.”

“If I could have had the operation done 30 years ago – before the Calgary Olympics, it would have been wonderful,” said Mr Edwards, 52.  “Having the surgery has impacted my whole life – it’s been fantastic.”

The advert is being shown on satellite and digital channels this month and can be viewed below.


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