Eddie the Eagle flies again in Optimax TV campaign

Former Olympic ski jumper reveals impact of poor vision and having laser eye surgery in a new advert as a film about his life is released

A still from the Optimax advert with Eddie the Eagle

To celebrate the release of the British comedy Eddie the Eagle this month, Optimax Eye Clinics has launched a television advert featuring the ‘Eagle’ himself, Eddie Edwards (pictured), whose unusual story inspired the film.

The former British Olympic ski jumper is played in the film by Kingsmen: The Secret Service star Taron Egerton, but in real life had lens implants at Optimax in 2003 to correct his poor vision.

The 30-second advert includes footage of Mr Edwards competing in the 1980s, and shows him displaying his trademark pink-rimmed spectacles.

He reveals how his notoriously poor eyesight made his ski-jumping dangerous: “Sometimes I could barely see anything at all with these glasses.”

“If I could have had the operation done 30 years ago – before the Calgary Olympics, it would have been wonderful,” said Mr Edwards, 52.  “Having the surgery has impacted my whole life – it’s been fantastic.”

The advert is being shown on satellite and digital channels this month and can be viewed below.


Comments (0)

You must be logged in to join the discussion. Log in

Report a comment
Close modal