Nuisance text appeal refused

Appeal from Optical Express following nuisance text message complaints is dismissed

An appeal lodged by Optical Express against the Information Commissioner’s Office (ICO) following a warning regarding nuisance text messages has been refused. 

The appeal came after the multiple was issued with a caution from Britain’s data watchdog in December 2014 as a result of complaints from thousands of customers regarding nuisance text messages.

The ICO sent Optical Express an enforcement notice and told it to stop sending the messages or face further action. 

Over 7,500 people logged concerns about the High Street chain to the Spam Reporting Service over a period of seven months. The complaints were based on unsolicited messages, as customer had not given permission for the company to use their details for marketing.   

Sending messages to people for marketing purposes without their prior consent is a breach of the Privacy and Electronic Communications Regulations.

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