Vision Express launches 'my first eye test' video

Multiple encourages parents to have children's sight checked

20 Aug 2015 by Robina Moss

Vision Express has released a short video tracking a young child’s first eye examination, in an attempt to encourage more parents to have their children’s sight checked. 

The two-minute footage features four-year-old Jasmine Lewis, with her mother Claire, from Derbyshire, who visit their local Vision Express store and are seen by optometrist Stephen Ruck.

The multiple hopes the video will show youngsters and their parents that a trip to the optician can be a fun experience. Jasmine undertakes a series of child-friendly tests including the ‘pirate test,’ which assesses how both eyes work together using a polar bear prop and a colour vision test. 

Key statistics are also featured in the video highlighting that eye tests in schools are no longer mandatory; under 16s are entitled to a free eye test and a contribution towards glasses on the NHS and one in five children in the UK have an undetected eye problem. Plus, vision and learning are closely related with 80% of what children learn is through vision. 

Omar Hassan, head of professional services at Vision Express, said: “We understand that less than a quarter (21.4%) of 0–15-year-olds in England are having their free NHS sight tests. Many parents still believe their children’s eyes are being tested in school but that is no longer the case, so we’re urging them to book an appointment with their local optician. 

“We hope our video shows that a visit to the optician isn’t a scary prospect but we do hope the message gets across too that an eye test is an important health check.”


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