Sight Care national campaign to support local High Streets

Community Opticians Week to combat ‘click and collect’ culture

13 Aug 2015 by Robina Moss

Independent opticians across the country affiliated to the Sight Care Group have stepped up their efforts to encourage consumers to give more support to local shops and businesses. 

The activity is part of Community Opticians Week (July 27–August 1), a campaign organised by Sight Care, in collaboration with sponsor Johnson & Johnson Vision Care. The aim is to celebrate the value of independent opticians in local communities and their role in helping to revive the British High Street. 

Pictured is dispensing optician Michelle Barrick, left, and optometrist Caroline Jones, right, from David Russell Opticians in Tiptree, Essex, which hosted a visit by Witham MP, Priti Patel, centre, for the campaign week.

The week-long initiative aims to encourage people to visit their local optician and, while they are in town for an eye examination, to spend their money in local businesses on their High Street. 

Sight Care chief executive, Paul Surridge, said: “It is crucial that small businesses work together to ensure that the click and collect culture doesn’t make High Street shopping a thing of the past.

“Shopping locally is immensely important for local economies. It helps independent businesses compete with the bigger online retailers and ensures that our high streets are diverse and busy.” 

Mr Surridge added: “A recent survey we carried out discovered that independent practitioners thought that the Internet may well have an adverse effect on business. However, 40% of those surveyed were confident that this could be overcome. Initiatives such Community Opticians Week highlights to consumers what’s available locally and encourages them to support small businesses throughout the year.” 

As part of the campaign, Sight Care and Johnson & Johnson Vision Care are offering customers the chance to win a National Trust Family Membership for a year if they book an eye examination at one of Sight Care’s independent opticians during August. 

For more information, visit the Sight Care website.


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