Campaign goal to improve football fans vision
Optical Express offers 10% discount for holders of tickets to FA Cup semi-finals
The multiple is urging football fans to undergo regular eye examinations and is offering a 10% discount on products, procedures and tests to every fan who presents a ticket from this weekend’s FA Cup semi-finals at their local Optical Express clinic. The offer runs until 30 April.
The initiative follows recent research from Mintel which showed that 40% of adults in the UK are failing to have regular eye tests. Optical Express believes that could mean up to 36,000 fans at each showpiece game this weekend, which feature Arsenal v Reading (tomorrow) and Aston Villa versus Liverpool on Sunday, could be struggling to see the famous Wembley pitch clearly.
The company is highlighting that failure to have regular eye examinations means that many vision problems go undiagnosed and can lead to more serious health complications if left undetected.
Clinical services director at Optical Express, Stephen Hannan, is urging fans to follow up their walk down Wembley Way with a trip to an Optical Express practice.
Mr Hannan said: “Regular eye examinations play an extremely important role in assessing a person’s eye and general health. Early detection of many conditions means that they can be quickly and effectively corrected.”
He added: “Visitors to our clinics regularly report that they struggle to see at sporting events. Why take the risk of not getting the best view and most vivid memory of what could be a great day?”
He concluded: “Spectacles, contact lenses or eye surgery procedures such as Lasik can significantly improve vision, and subsequently, enjoyment of life.”