Eyewear and lenses

The eyewear brand suggests the launch marks a milestone in its digital transformation with business partners to be able to view products through the platform

The tool will allow customers to try on different frames and styles, and will also direct them to their local stockist

The company hopes the website will increase online sales by providing easy to access information and videos

Multi-pair promotion is designed to drive footfall and will be supported by TV advertising

Merchandising guide and video designed to help practices with their marketing

Transitions Optical carries out survey with online magazine sofeminine to find out how women feel about their spectacles