Eyewear and lenses

News on the latest optical frames and sunglasses available on the market

Dunelm Optical launches new website

The company hopes the website will increase online sales by providing easy to access information and videos
- 08 Aug 2018
- by Andrew McClean
Eyewear and lenses Business Communication
Essilor launches £5m campaign to support the independent sector

Multi-pair promotion is designed to drive footfall and will be supported by TV advertising
- 22 Feb 2017
- by Robina Moss
Eyewear and lenses Spectacles Independent Campaign Communication
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Silhouette launches new campaign imagery

Merchandising guide and video designed to help practices with their marketing
- 19 Oct 2016
- by Robina Moss
Eyewear and lenses Spectacles Sunglasses Communication
Putting women's attitudes to eyewear in the frame

Transitions Optical carries out survey with online magazine sofeminine to find out how women feel about their spectacles
- 12 Jul 2016
- by Robina Moss
Eyewear and lenses Spectacles Campaign Communication