Eyewear and lenses
News on the latest optical frames and sunglasses available on the market
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The ‘Eye for Care’ campaign aims to show gratitude to frontline workers
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The companies will highlight the importance of good vision and functional tyres
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The company’s customers will be allocated a consultant to help create a personalised campaign
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The eyewear company is sharing stories of children is has helped through its programme
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Essilor and Total will provide vision care services to road users during a six-month pilot programme
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Essilor’s spokesman for its Driving Blind campaign, Nigel Corbett (pictured), tells OT about how the company is petitioning for legislative change for sight test regulations for drivers
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Dr Pixie McKenna will promote protection against the effects of UV rays
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A manifesto and petition have been created by Essilor for a new campaign that has gained support from the AOP
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Independent practitioners will be able to combine multi-pair promotions with personalised marketing