Eyewear and lenses

A manifesto and petition have been created by Essilor for a new campaign that has gained support from the AOP

Independent practitioners will be able to combine multi-pair promotions with personalised marketing

Specsavers and the RNIB raise awareness of protecting eyes from the sun

A new consumer campaign explores the lifestyles of young glasses wearers

Lens company launches new campaign

Its Live the Good Light campaign will target a younger generation of single vision lens wearers

Continuing the success of its national campaign Challenge Us, Shamir has raised the stakes

Lens company teams up with Transitions for three-month initiative

Edmonds & Slatter is preventing old eyewear from going to landfill

The World Council of Optometry and the Vision Impact Institute hailed the partnership