Eyewear and lenses
News on the latest optical frames and sunglasses available on the market
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Essilor’s spokesman for its Driving Blind campaign, Nigel Corbett (pictured), tells OT about how the company is petitioning for legislative change for sight test regulations for drivers
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Dr Pixie McKenna will promote protection against the effects of UV rays
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A manifesto and petition have been created by Essilor for a new campaign that has gained support from the AOP
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Independent practitioners will be able to combine multi-pair promotions with personalised marketing
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Specsavers and the RNIB raise awareness of protecting eyes from the sun
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A new consumer campaign explores the lifestyles of young glasses wearers
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Its Live the Good Light campaign will target a younger generation of single vision lens wearers
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Continuing the success of its national campaign Challenge Us, Shamir has raised the stakes
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Lens company teams up with Transitions for three-month initiative