07 February 2022
Mondottica has announced a company rebrand to reflect the growth in its licensed portfolio of luxury eyewear brands, introducing ‘mondo’.
The company has revealed a new monochrome logo, eye avatar and new house style, which will be used across the group.
Coinciding with the rebrand, Mondottica has also re-designed its digital platforms, to enable customers to learn more about the company’s client brands and services.
Unveiling the brand identity, the company suggested the refresh reflects the growth in its portfolio of licenses for the optical and sun eyewear collections of accessible luxury brands.
Tony Pessok, chief executive officer for Mondottica, said the new branding was a “bold visual signifier” of the company’s positioning in the eyewear market. He said: “We are a truly global company, partnering and being custodians of several of the world’s more exciting and successful fashion brands. We wanted our bold new branding to reflect this latest chapter in our history.”
Mondottica highlighted that the rebrand sits alongside its commitment to sustainability and responsible business practices, with recent steps focusing on areas such as product and packaging, working in partnership with its supply chain and communities.
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