Showcasing independent brands

A number of independent brands have collaborated to hold a pop-up eyewear show this month, offering practices a chance to explore new collections.

Held in the Custard Factory creative space in Birmingham on the 18 October, the Great British Eyewear Show will feature brands including Tom Davies, Booth and Bruce, Face a Face, Ronit Furst, William Morris, J F Rey and Zeiss.

Tom Davies, eyewear designer and founder of the eponymous brand, told OT, “any show is about getting an overview of new styles. It’s much easier to plan and buy frames at a show. In isolation, frame buying and range planning is a little harder,” Davies explained of the event. He continued, however, “I think the best thing will be being out with other eyewear professionals, meeting people and enjoying ourselves again.”

Commenting on what the pop-up will look like, Davies said: “It’s a cool space. That was important to me, but mostly there is a lot of space, good ventilation and high ceilings. When I first spoke with the other brands, we all wanted this to be as COVID-19 safe an event as possible.”

COVID-19 measures will include limiting numbers and asking visitors to show a double vaccination NHS COVID Pass or a negative lateral flow test to gain entry. Hand sanitising stations will be available, and face coverings are recommended in enclosed spaces.

Alongside brand showcases, the event will also host workshops, talks and lessons in frame design, as well as an after-party.

The full list of brands attending and more details on the event can be found on the Great British Eyewear Show website.