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Charmant and Elle extend license agreement

Celebrating a 25-year collaboration, the companies have renewed the license agreement for another five years

Charmant Elle frames

Charmant has renewed its license agreement with fashion and lifestyle brand, Elle, building on the existing 25-year collaboration.

The renewal extends the license agreement for an additional five years.

Charmant Group first signed up to create and market Elle frames in 1996, with 2021 marking the 25th year of collaboration between the two companies.

On the renewal of the agreement, Charmant Group president and CEO, Masakiyo Honjo, called the partnership between the two companies “the purest combination of eyewear expertise and fashion flair.”

“For over a quarter of a century, we have worked in harmony to develop the Elle brand and achieve the success that is Elle eyewear,” he said, adding: “We look forward to the next chapter of this thrilling story.”

Anne Billaz Le Leap, directrice générale and CEO of Lagardère Active Enterprises, which owns the Elle brand, welcomed the continuation of the “great and challenging story” between the companies “for the success of the Elle eyewear collections.”

“For 25 years, we have built with Charmant a loyal partnership, driven by our shared values and our quest for excellence,” the executive continued, adding, “Our mutual confidence is the path that will continue to take us to a repeating achievement in the long run.”