28 June 2021
Rodenstock has launched its virtual Precision Hub, an online platform which gathers together all of the information on its B.I.G Vision (Biometric Intelligent Glasses) technology in one place.
The company explained the reasoning behind the new hub was to make practitioners “aware of all facets of B.I.G Vision and the path to biometric precision.”
The site includes information on the challenges and successes in the production of lenses based on a biometric model of each eye, along with video explainers and a concept brochure.
Rodenstock presented its concept for B.I.G Vision in 2020, describing it as a “paradigm shift in individual progressive lenses.”
The process involves gathering a range of biometric data from the eye through the use of the DNEye scanner and patented DNEye Pro Technology which is then integrated into the lens. This includes measures of the length of the eye as well as “several thousand data points” in the eye used to produce the biometrically intelligent lenses.
The company explained that this process enables it to “precisely target the centre of focus of each individual eye,” adding that this provides spectacle wearers with the “sharpest possible vision at every angle or with every glance, both in the peripheral areas of the spectacles and at mid, near and far distances.”
As well as providing the vision benefits to patients, Rodenstock suggested the B.I.G Vision campaign can help practices to set themselves apart and attract new customers.
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