Mondottica and Vivienne Westwood form eyewear licence agreement
Starting in March 2021, the agreement will run to the end of 2025, with sustainability set to be a key theme of the collections
Mondottica International has formed a licence agreement with Vivienne Westwood for the design, production and distribution of the Vivienne Westwood eyewear collections.
The agreement covers sunglasses and ophthalmic eyewear for men and women and will start in March 2021, running through to the end of 2025.
Announcing the agreement, Mondottica shared: “Westwood’s often provoking style has become a symbol of British avant-garde – whilst always advocating positive cultural changes and raising awareness around environmental and human rights issues.”
Distribution of the products will be global, while the sunglasses range will also be available through Vivienne Westwood’s retail network, website and selected stockists.
Sustainability is set to form the ethos of the collection, with Vivienne Westwood’s CEO, Carlo D’Amario, commenting: “Developing design with a sustainable approach is paramount to us.
“Mondottica is not only a brand that shares our core values, but by looking to our brand heritage and traditional design principles, and through their innovation in recycled materials, are part of our move to a more sustainable future.”
Commenting on the agreement, Mondottica’s CEO, Tony Pessok, remarked on the shared sustainability values, adding: “Vivienne Westwood is an iconic brand and individual, and the eyewear range will be respectful and aligned with their collections. The orb logo is a work of art, and I look forward to being able to interpret this with the teams into our product category.”
Pessok continued: “Even during these challenging times, we are constantly looking at opportunities that align with our core values, to which Vivienne Westwood fits.”