Coral Eyewear unveils Alexander Sims collaboration

The frame builds on Coral Eyewear’s Albacore style and features a polarised red lens in a nod to the Formula E driver’s team colours

Coral Eyewear
The sustainable eyewear brand, Coral Eyewear, has collaborated with Formula E driver, Alexander Sims, for a new limited-edition pair of sunglasses. 

The eyewear brand announced its partnership with Alexander Sims in July last year, equipping the racing driver with eco-friendly glasses and sunglasses.

The Alexander Sims sunglasses have been based around Coral Eyewear’s Albacore style frame and manufactured in its signature material Econyl, created from regenerated ocean waste.

The black frames feature a polarised red lens in a nod to Mr Sim’s Mahindra Racing livery, the team he competes with in the ABB FIA Formula E World Championship.

Coral Eyewear co-founder, George Bailey, commented on the collaboration: “We’re so excited to be working with Alexander, who has a proven track-record when it comes to both sustainability and high-performance environments.”

Pointing to Mr Sim’s work highlighting sustainable initiatives through Zero Carbon World and Heart of England Forest, Mr Bailey said, “his passion for the environment is clear for everyone to see.”

Speaking to OT about the partnership in September, Mr Sims explained that wearing glasses had previously not been something he had “factored into the sustainability equation,” but on meeting Coral Eyewear, felt that their sustainable goals aligned.

Discussing the new frames, Mr Sims commented: “Coral Eyewear has changed my thinking about glasses and sunglasses. Together we aim to raise more awareness of the difference that can be made by choosing sustainable and circular products such as these.”

The frames are currently available to pre-order, and each pair of frames is accompanied by a limited-edition box, cleaning cloth and case, as well as an Alexander Sims autograph card.