Coral Eyewear and Wolf Eyewear form distribution agreement

Under the partnership, Wolf Eyewear will become the exclusive UK distributor for Coral Eyewear’s Endangered Collection

Coral Eyewear frames
Coral Eyewear has formed an agreement with Wolf Eyewear, with the latter becoming the sole UK distributor for Coral Eyewear.

Through the distribution agreement, Wolf Eyewear will distribute Coral’s Endangered Collection of sustainable eyewear across the UK.

The sustainable start-up’s frames are made from Econyl regenerated nylon, created from fishing nets and post-consumer waste material such as fabric scraps and carpets.

George Bailey, co-founder of Coral Eyewear, commented: “Wolf Eyewear is renowned for creating high-quality, innovative designs, and I believe that collaboration is the key to achieving sustainability goals within the eyewear industry.

“I'm pleased that we've found a partner who shares our commitment to high-quality, low-impact design."

The two companies will hold regular sustainability days in which the management teams will discuss methods to reduce the environmental impact within the eyewear industry.

On becoming the UK distributor for Coral Eyewear, Tom Wolfenden, director at Wolf Eyewear, shared: “As an environmentally conscious family business, we are committed to reducing our footprint for this and future generations.

“I am positive that adding Coral's unique collection with their strong ethical message will strike a chord with opticians across the country and I’m pleased to be a part of this great initiative," he added.

Independent practices interested in stocking the collection are advised to contact Wolf Eyewear or their existing area manager.

Last month, Coral Eyewear saw its Endangered Collection gain a High Street presence with Coleman Opticians in Norwich. The practice was the first UK practice to stock frames from the collection.