Marcolin signs licensing deal with fashion brand Max Mara

The new five-year agreement begins on 1 November, with collections to be made available from 2021

KY Marcolin
The Marcolin Group has signed a new five-year licensing agreement with the womenswear brand, Max Mara, for the design, production and worldwide distribution of sunglasses and spectacles collections.

The partnership begins from 1 November 2020, but the first eyewear collection created by Marcolin Group will be unveiled at the Max Mara fashion show in Milan on 24 September.

The Max Mara eyewear collections will be available from next year at the brand’s own boutiques and website, in department stores and in select independent High Street optometry practices.

Introducing the Max Mara brand to the Marcolin Group portfolio is set to “enrich” the eyewear company’s product offering for the womenswear market, explained Matteo Blandi, Marcolin Group marketing director.

Mr Blandi continued: "Max Mara is an Italian luxury brand synonymous with excellence and is internationally recognised. We are proud to contribute to further advance and strengthen the brand's positioning and image for the eyewear category.”

The agreement follows a series of partnerships made in 2019 with other brands under the Max Mara name, for the eyewear of Sportsmax and MAX&Co.

Commenting on the new partnership, Ian Griffiths, Max Mara creative director, described the brand’s commitment to womenswear, adding: "The secret of quality is to consider every single technical feature as an essential element of the creative process.

“The new partnership with Marcolin Group will contribute to ensure the highest quality and design standards for the Max Mara eyewear.”